Serge Jureidini takes the reins at Arcade Marketing.

Arcade Marketing has a new chief executive officer and president. Serge Jureidini will now run the global developer and producer of multi-sensory and interactive sampling systems and packaging for the fine fragrance, cosmetics and personal care segments. He will also serve as a director on Arcade Marketing’s board of directors. He fills the position left vacant by the unexpected passing of Debra Leipman-Yale.

Jureidini has more than 20 years of experience in the cosmetics and fragrance market segments. He has spent his career at L’Oréal, serving in various capacities and global geographies. Since 2008, Serge has been president of the Lancôme division of L’Oréal USA.